SHIJU, Dr. Christina; SHARMA, Dr. Monali. BEHAVIORAL ANALYTICS OF FINANCIAL ADVERTISEMENTS INFLUENCE THROUGH VISUAL ELEMENTS ACROSS GENERATIONAL COHORTS. The journal of contemporary issues in business and government, [S. l.], v. 28, n. 3, p. 261–270, 2022. Disponível em: http://www.cibgp.com/index.php/1323-6903/article/view/2373. Acesso em: 31 oct. 2025.