ALI, Dr. Rizwan; SHAH, Syed Raza Ullah; SHAHZADI, Sadaf; ALI, Asif; MIRZA, Salman. Ethically Minded Consumer Behavior, Brands’ Commitment to Sustainable Development and Brand Equity in the Apparel Market of Pakistan. The journal of contemporary issues in business and government, [S. l.], v. 28, n. 4, p. 1726–1739, 2022. Disponível em: http://www.cibgp.com/index.php/1323-6903/article/view/2705. Acesso em: 31 oct. 2025.