SANKAR, DR. JEGANATHAN GOMATHI; MS. INDHUJA. M. Innovative celebrity endorsement and consumer purchase. The journal of contemporary issues in business and government, [S. l.], v. 26, n. 2, p. 678–684, 2020. Disponível em: http://www.cibgp.com/index.php/1323-6903/article/view/319. Acesso em: 31 oct. 2025.