Syal, Ginni. “Impact on Employee Satisfaction, Brand Commitment and Employee Turnover- Role of Employer Branding”. The journal of contemporary issues in business and government 27, no. 1 (February 28, 2021): 2348–2357. Accessed October 31, 2025. http://www.cibgp.com/index.php/1323-6903/article/view/708.