Souri F. ASSESSING THE IMPACT OF BRAND IDENTITY ON BRAND PERFORMANCE, BRAND SATISFACTION AND BRAND LOVE IN IRAN. CIBG [Internet]. 2021 Oct. 30 [cited 2025 Oct. 31];27(5):2447-55. Available from: http://www.cibgp.com/index.php/1323-6903/article/view/2097