Print ISSN: 2204-1990

Online ISSN: 1323-6903

Current Issue
Volume 29, Issue 1

Volume 29, Issue 1, Winter and Spring 2023

Problems & Challenges Faced by working women in Bangalore City: A Study on Financial Planning

Mrs. Indumathi.V Mrs. Lakshmi. S N

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 1-10
DOI: 10.47750/cibg.2023.29.01.001

The present paper explores one of the most important aspects related to new dimensions where women are competing neck to neck with her male companions. Increase in women’s planning rates, their exposure to better educational and job opportunities and changing government policies towards women empowerment have enabled them to realize the importance of financial independence. Financial Planning is required for all men and women, irrespective of their age, educational background, income level, socio-cultural affiliation and family status. However, financial planning is considered mandatory for women, while it is important for men. Women outlive men by 2 to 3 years in India Women's contributions in the social and political sectors are expanding. Due to number of variables such as delayed marriageable age, rising divorce rates, women bearing greater financial responsibility for financially supporting children, and the growing requirement for two-income homes, the burden of financial stress is increasingly falling on women. Thus, women need to plan their finances at every stage of her life so that she is equipped to handle any contingency of their life alone. Therefore, women need to be financially literate and actively participate in all the financial planning so that, at the time of difficulty, she can manage the finances confidently. The purpose of the present paper is to identify various needs and factors affecting financial planning of women

Investor Behavior towards Risk – Return in Capital Markets

Lakshmi R, Chiranjeevi, Naveen Kumar H S

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 11-19
DOI: 10.47750/cibg.2023.29.01.002

The financial industry plays a significant role in capital markets and has aroused increasing managerial and academic interests in recent decades. Individual investors are becoming more cautious towards financial investment which makes it difficult for financial service providers to formulate marketing strategies after experiencing several financial crises. Prior research has suggested that financial investment behaviour would be affected by various factors, including the demographic characteristics of individuals. The objective of the study is to study the perceptions and awareness of the investors about the stock markets and to determine the impact of investors’ behavioral influences on Risk – Return management and Effective investment decision. Primary data collected through questionnaire and used ANOVA and Chi-square test for analysis. Study concluded that the factors i.e Risk-Return management, Investment awareness, Monitoring     & evaluation significantly influence on the Effective investment decision

Evaluation of investment decisions in the health sector A case study at Amir Al-Momineen Specialized Hospital

Prof. Dr. Hussein Jassim Falah, Hussein Ali Hussein

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 20-37

The importance of research in studying investment decisions in the health sector highlights the importance of this sector, and as one of the main and important pillars upon which infrastructure development depends, and the importance of using investment decision evaluation methods. To extract the highest value from its use and reduce the economic and environmental costs of the health sector, therefore there is the problem of the research (Is the health sector dependent on methods for evaluating investment decisions), and the research was applied in the Amir Al-Momineen Specialist Hospital .
The researcher reached the conclusion, the most important of which is that there is a close relationship between the feasibility study and investment decisions. The more the proposed investment projects are evaluated to choose the optimal project, the more the investment decision will be in the right direction, and in light of the conclusion, the researcher recommends that companies and institutions should give a study of the investment project great attention because it is considered one of the most difficult tasks .


Girma Abdissa Gamachu, Dr. Harold Andrew Patrick

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 38-53
DOI: 10.47750/cibg.2023.29.01.004

By combining supply network macro operations and decision-making levels, the study builds an integrated supply chain performance integration measurement scale (SCIPS) framework that offers a more thorough method for investigating supply chain performance measurement. Performance and supply chain-related theories serve as the foundation for the philosophical framework. In addition to looking at performance measures, the study looks into how well the Ethiopian textile industries' supply chains are integrated. Professionals in the textile sector self-reported the data, and bias analysis was carried out using the standard method. Professionals in the textile sector were mailed or administered the survey, and 385 data points were gathered through the properly filled-out study questionnaire. This study's objectives included developing an integrated supply chain performance assessment scale for Ethiopia's textile industries, confirming the factorial design of the measurement, and ultimately identifying the test's psychometric properties. Exploratory and confirmatory factor analyses were utilized to achieve these objectives. To better grasp the regional realities in this subject, a study was done to comprehend and assess the supply chain in the textile industry, along with any probable causes and practices.


Appari Gouri Sankar Rao, Dr. A.R. Krishnan

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 54-58
DOI: 10.47750/cibg.2023.29.01.005

It has been observed that, Talent Retention in Higher Educational Institutions is an ongoing problem in rural parts of India and Andhra Pradesh is no exception to this phenomenon. Many private higher educational institutions especially Engineering Educational Institutions in rural Andhra Pradesh are on the wedge of closure and are not in a position to sustain due to lack of revenue generation to meet even the operational expenses and with this, the existing huge and expensive infrastructure of these sick institutions are going to turn in to National Waste. This has been the burning problem for the last six to seven years due to little importance given to the most important aspect, “Talent Retention”. It is strongly believed that, institutions are made up of staff both Teaching and Non-Teaching: Teaching Staff creating value through proven teaching & Learning processes, innovation, mentorship and many other relevant activities and Non-Teaching staff providing administrative and logistic support to fulfill the needs of the deliverables of Teaching staff. As, an Educational institution strives to meet its organizational goals, it must make sure that it has a continuous and integrated process for Recruiting, Training, Managing, Supporting and Compensating these people to achieve high success rate of Talent Retention. 

A Study to Identify the Potential Challenges in Entrepreneurial Endeavour by Marginalized Women of India

Dr Mrigendra Nath Mishra

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 59-76
DOI: 10.47750/cibg.2023.29.01.006

Marginalization is one of the forms of gender inequality under various economic conditions and under the influence of unique historical, cultural, legal, and religious elements. To put it another way, women may be excluded from some jobs and occupations, incorporated into others, and marginalized in yet others. In every place and society, they are always marginalized in comparison to men. The objective of this study was to address identified research questions arising out of issues of (marginalised)women entrepreneurship in the India. Although the issue is not new, but it has become more relevant for further research enquiry, as policymakers are embarking upon it with more rigor than ever before. The findings of the research have dual implications. One, from the perspective of contributions to the literature and the other from the perspective of policy.Keeping in mind the research objectives and research questions to be answered, exploratory cum descriptive research method was used. The target population and respondents for the study includes all the women from the marginalised section of the society in urban and rural area of India. The convenience sampling is employed to gather data for further analysis. In order to expand the sample size 188, were usable after data cleaning. Primary data was collected through 27 closed ended questions, non-disguised and self-designed structured questionnaires. The responses have been obtained on five-point Likert type scale. Secondary data is collected through the website, annual reports, journals, publications, theses & dissertations, and other projects newspapers and magazines etc. The data gathered with the help of questionnaire has been analyzed using statistical techniques such as exploratory factors analysis, confirmatory factor analysis, SEM and chi square etc. on AMOS and SPSS 23

Research on folk plastic arts in interior decoration design based on big data under the environment of sustainable development

Dr.Satish Menon

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 77-87
DOI: 10.47750/cibg.2023.29.01.007

Research purpose: under the environment of modern big data technology, through the application and development of artificial intelligence, 3D modeling and other computer technologies; Bring the design field of our country from two-dimensional to three-dimensional development; By combining the traditional folk plastic arts and cultural background of our country and integrating national art into the current interior decoration design, even if the development of the design field has more innovative elements, it also provides a new channel for the inheritance and development of our folk culture and art; This paper will analyze and study the application of big data technology in indoor decoration and the integration of folk art modeling from the perspective of sustainable development, and understand the advantages of big data technology application and the impact of inheriting folk art.Through the overall effect of folk modeling art in interior decoration under sustainable development environment and ordinary environment, as well as its performance analysis and coupling under different technologies, it is statistically significant, It is obvious that the analysis and research in the environment of sustainable development is better than the previous ordinary environment. In the environment of sustainable development, interior decoration design based on big data. With the help of computer-aided integration of information technology, the combination of data and design breaks the inherent thinking mode of traditional design.Through the combination of network communication technology, As well as the virtual scene of VR technology, it can realize three-dimensional dynamic image, and can observe all corners of the space in an all-round way, so that people can have a clearer understanding of the decorative design style,computer technology, etc., and the full integration of folk plastic arts, the ideal effect of interior decoration design can be met to a great extent, making interior decoration show unique art, Help promote its development.

Dealer process efficiency, revenue generation and customer satisfaction utilizing gamification models: An empirical study- With special emphasis on Skoda Auto Volkswagen India Private Limited

Dr Renuka Deshmukh, Dr Subbarao Pasumurti , Dr Dhanashri Tharkude, Mr. Rajsingh Jadhav, Ms. Meenal Mool

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 88-111

Purpose: The purpose of the study is to investigate the interrelationship and the impact of Utilization, Customer Satisfaction and Revenue in company authorized service dealership and to examine the relationship between these factors and demographics.
Design/Methodology: For this research, a structured questionnaire survey is used to collect data from service managers and other dealership employees such as floor manager, customer relations manager, inventory manager. Analysis of data is done using a multivariate technique like relative importance index and factor analysis.
Findings: The most significant top five attributes/variable of the study are; interrelationship between the three key performance areas of automobile dealership i.e. Utilization, Customer Satisfaction and Revenue and how one KPA (key performance area) impacts the others. To establish an equilibrium between KPA’s to achieve profit maximization. Furthermore, the factor analysis produced 7 constructs such as; tangible, reliability, empathy, experience, courtesy & responsiveness feedback and productivity explained a variance of 65.5%.
Practical Implications- This research study will generally help the service managers to increase efficiency and profitability of the dealerships. It will contribute to improve the operational as well as the managerial perspective via a gamification-based approach.
Limitations: The study has been conducted on the data acquired from the service managers and training department of the dealerships and the company respectively and the findings may not be generalized for all the dealerships because of socio-economic and demographic differences. A key limitation of this study is the sampling frame. Some respondents do not share their dealership data for their data integrity purposes. The information provided by the respondents may not be considered accurate. The primary data collected is from Pune city. Future studies should replicate this study in different contexts


Divya N. D, Dr. N. Ajith Kumar

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 112-120
DOI: 10.47750/cibg.2023.29.01.009

Geographic indication of goods, a part of intellectual property rights, identifies the location of a commodity. Various categories may be used to categorise these things, such as agricultural, natural commodities, manufactured goods, food items, textiles, and handicrafts. Sarees are one of the nation's more well-known and pricey handcrafted goods. The current study intends to investigate the market potential and efficiency of the Indian handloom saree business. The product comparison demonstrates that every brand has its own marketing plan. Additionally, the prices of these sarees vary widely between brands and are not uniform


Dr. D. Harikishan Reddy

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 121-132
DOI: 10.47750/cibg.2023.29.01.010

This research article aims to “To study the impact of compensation management attributes on performance of techies”. The paper applies data reduction using Exploratory Factor Analysis (EFA) on a sample of 274 respondents drawn from IT companies in the Bengaluru and condenses a set of 14 compensation management statements converted into a four attributes. The present study proposes a model of the impact of compensation management attributes on performance of techies. The present study proposes a model of the impact of compensation management attributes on performance of techies. The study found that pay, recognition, recreational facilities and awards are impacting significantly the performance of techies. Therefore, managers of IT companies should focus on the above factors to improve compensation. The study investigated the impact of compensation management attributes on performance of techies. Multiple linear regression analysis highlights that pay, recognition, recreational facilities and awards have significant impact on performance of techies.

Relationship Between Demographic Variables and Job Outcomes of Clinical Nurses in NABH Accredited Hospitals

Ashwini.P, Dr R. Indradevi

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 133-143
DOI: 10.47750/cibg.2023.29.01.011

One of the most important and much-needed services in patient care is nursing. Managing an employee in the hospital industry is difficult, and addressing their requirements is critical. Nurses are crucial in ensuring that the requirements of patients are satisfied. Nurses and the organization's goals both benefit from increased job satisfaction. In this study, clinical nurses working in NABH-accredited hospitals in Tamil Nadu are examined to see how demographic factors such as age, years of service, and designation affect outcomes such as job satisfaction, involvement in the workplace, organisational commitment (attitude), job stress (psychological), and turnover intention (behavioural).


Mr. Mukund Pate, Dr. Dhanashree Tharkude

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 144-173
DOI: 10.47750/cibg.2023.29.01.012

Job Satisfaction & Employee Engagement has gained significant attention in the recent times. Because of growing importance of job satisfaction & employee engagement, a lot has been studied in terms of research. Few researchers also extended their studies with employee engagement, job satisfaction & their relationship with demographics like work experience, race, employment type, age, education, income, marital status, gender etc. In this study, researcher has made an attempt to explore the relationship of select demographics i.e. age, gender, work experience with employee engagement and / or Job Satisfaction. This study is based on a secondary data which is gathered from papers, articles, thesis, surveys & online documents. A total of 105 articles / papers / theses / online documents has been studied as a part of literature review. Findings of this study shows that there is maximum number of literature studied for Gender as demographic compared to other demographics like Age & Work Experience in relationship with employee engagement and / or job satisfaction. Findings of this research can be useful for researcher for the knowledge implementation in employee engagement & job satisfaction research area with exploring extension of research beyond studied demographics in this paper. There can be a better future scope for any researcher to study the subject with different demographic or any particular demographic in detailed. Study in future scope can be explored for other constructs than studied in this paper i.e., employee engagement and job satisfaction. Future studies can be focused on specific countries and / or industries. It can be concluded that maximum number of studied literatures is from countries like USA & India in comparison to other countries. It is also observed that maximum number of studied literatures is from recent years like 2020, 2016, 2015 compared other years of publication. It is also seen that the construct Job Satisfaction is studied in maximum number of literature than employee engagement. Maximum number of literature has searched from google scholar & wiley databases compared to other databases.

Usability Assessment of E-commerce Portal Using Agent Framework

KDV Prasad

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 174-181
DOI: 10.47750/cibg.2023.29.01.013

It's commonly known that evaluating e-commerce websites' usability is essential, and researchers have devoted a lot of time and resources to it over the previous decade. Commerce has increased dramatically as e-retailers interact with clients online. They expect a great user experience in addition to exceptional products and services. The user experience is influenced by branding, functionality, navigation, content, aesthetics, and usability. This study examines usability assessment of e-commerce portal using agent framework.

Trends in Over-the-top (OTT) Video Services in Asian Countries- A Systematic Review of Literature

Jasleen Kaur Saggu, Tarannum Mohan

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 182-204
DOI: 10.47750/cibg.2023.29.01.014

Consumer media consumption habits have changed significantly as a result of the introduction of over-the-top video (OTT) services. While the market for streaming services in the West seems to be saturated, Asia still has room for growth. Asia is a complex market with a mix of international, regional, and local streaming services, with ownership often coming from a telecoms player, media corporation, or broadcaster.Despite the immense growth of OTT video services, there still has been very limited research done in this area. The purpose of the study is to investigate the current trends in OTT research by synthesizing the available literature and to identify the research areas in the context of OTT that could be pursued in the future. This study provides a systematic review of 26 research articles published on OTT video services between 2017 to 2022 in the context of Asian countries. It classifies the literature in terms of years, countries, theories and models used or variables identified, research methods, findings and implications or suggestions. The study implies that the future research on OTT should explore the perspective of service providers anad regulatory bodies as well. 

Synthesizing the Influence of Country of Origin on Consumer Buying Behavior

Shivani Aggarwal, Dr.Vipul Jain

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 205-219
DOI: 10.47750/cibg.2023.29.01.015

The particular research paper incorporates with country of origin effects on consumer behavior. It is a review of various researches that has already been conducted in this field over the years. It provides us with the long discussed answer that the country of origin does effect consumer beliefs, perceptions and attitudes. Country’s image effect and the possibility of consumer to be ethnocentric, leads into certain biasness for particular products of specific countries, which eventually neutralizes as consumer get involved in their purchases and get to know more about the product. The differences in consumers, based on demographic profile also acts as a factor into varying degree of country of origin effects. The study constitutes of important information for the marketers, who are often in dilemma about the strategy to be adopted for the customers. As because, even though the world is globalized, it still is running carrying in itself various boundaries such as cultural, political and economic environment.

The Algerian investment climate between realism and the efficiency of attracting FDI: analytical study

Bouguerra Mabrouk, Ismail Benzaala, Riad Belbel

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 220-243
DOI: 10.47750/cibg.2023.29.01.016

This scientific paper aims to devote scientific and practical interests in addressing foreign direct investment, by highlighting the extent to which changes in the investment climate affect the flows of this type of investment, while addressing the various appropriate measures related to improving the Algerian business climate, and by establishing the various conceptual and theoretical economic literature explaining the variables of the study, and studying and analyzing the various data and data extracted from (UNCTAD), and some other specialized international bodies, which reflect the reality of the Algerian investment climate, and analyze its attractiveness to foreign direct investment.
It has been concluded that the various amendments to the attractions adopted by Algerian governments to improve Algeria's investment climate have not yet lived up to the hoped-for levels of FDI inflows, remain insufficient, and require other bold and courageous improvements, such as embodying stability in laws (such as the new investment law), offering more incentives to investors, especially foreigners, freeing investment agencies from excessive administrative domination, and other encouraging factors.

Physical education and sports and their relationship to psychological anxiety among students in the secondary stage, the state of Annaba as a model


Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 244-257
DOI: 10.47750/cibg.2023.29.01.017

We dealt with a topic entitled: Physical education and sports and its relationship to psychological anxiety in an important stage of the student's life, which is the secondary stage, which would increase the severity of general anxiety in adolescents, and the general goal is the importance that physical education and sports provide in reducing their psychological anxiety, and the descriptive approach was used using the questionnaire tool, as it represented the original community withdrawn from the sample and the community of our research was the students of the baccalaureate, estimated at 1175 students. Taken from high schools in the state of Annaba, the sample was also randomly selected because it gives equal opportunities to all members of society, at the level of secondary schools of the municipality of Hajjar, Annaba state, and the number of forms distributed reached 336, but only 308 forms were accepted, because the rest 13 forms were canceled and 15 did not get them, it was found from the analysis of the results obtained in this study that physical education and sports have an impact on reducing the percentage of psychological anxiety among baccalaureate students during the class and outside its times, so it must be known that the physical education share Mathematics has a role in alleviating psychological anxiety among baccalaureate students.

The Impact of FDI Flows on the Dimensions of Sustainable Development in Algeria - An Econometric Study During the Period 2000-2021

Khawla Ouali, Sabrina Grari, Fayza Jallouli, Tarek Yalouli

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 258-276
DOI: 10.47750/cibg.2023.29.01.018

      This study aimed to measure the impact of foreign direct investment on the dimensions of sustainable development in Algeria through an econometric study for the period 2000-2021, and in order to achieve the goal, complete the use of the ARDL program, based on the independent variable that represents the FDI index, and the dependent variables, which represent development indicators. Sustainable based on World Bank data.
Through the analysis, it was found that foreign direct investment negatively affects carbon dioxide emissions in the long and short term, and the flow of foreign direct investment is linked to a positive relationship with GDP in the long and short term, and it was found that there is a significant inverse relationship between foreign direct investment and the unemployment rate in the long and short term, in the previous period in the study sample.


Rutwick Mukesh Bhai Vyas

Journal of Contemporary Issues in Business and Government, 2023, Volume 29, Issue 1, Pages 277-285
DOI: 10.47750/cibg.2023.29.01.019

Employee engagement is a vast construct that touches almost all parts of human resource management facets we know hitherto. If every part of human resources is not addressed in appropriate manner, employees fail to fully engage themselves in their job in the response to such kind of mismanagement. The construct employee engagement is built on the foundation of earlier concepts like job satisfaction, employee commitment and Organizational citizenship behaviour. Though it is related to and encompasses these concepts, employee engagement is broader in scope. Employee engagement is stronger predictor of positive organizational performance clearly showing the two-way relationship between employer and employee compared to the three earlier constructs: job satisfaction, employee commitment and organizational citizenship behaviour. Engaged employees are emotionally attached to their organization and highly involved in their job with a great enthusiasm for the success of their employer, going extra mile beyond the employment contractual agreement