HIRA, Ms. Navjiwan; BAWA, Dr. (Mrs.) Anupam. Guilt Based Online Appeals for Donation by NGOs: Examined through the Integrated Marketing Communication Perspective. The journal of contemporary issues in business and government, [S. l.], v. 27, n. 2, p. 6029–6047, 2021. Disponível em: https://www.cibgp.com/index.php/1323-6903/article/view/1492. Acesso em: 10 oct. 2025.