VAID, Sanjay; KUMAR, Dr. Ashish; YADAV, Dr. Priyanka. THE ROLE OF INTEGRATED MARKETING COMMUNICATION ON INFLUENCING CONSUMER DECISION-MAKING. The journal of contemporary issues in business and government, [S. l.], v. 29, n. 3, p. 508–533, 2023. Disponível em: https://www.cibgp.com/index.php/1323-6903/article/view/2611. Acesso em: 9 oct. 2025.