VINOTHA RAJAN, Maria Alexina; G, Lawrence. THE INFLUENCE OF BRAND EQUITY ON CONSUMER PURCHASE BEHAVIOUR WITH SPECIAL REFERENCE TO MERINO LAMINATES, CHENNAI. The journal of contemporary issues in business and government, [S. l.], v. 28, n. 4, p. 1020–1031, 2022. Disponível em: https://www.cibgp.com/index.php/1323-6903/article/view/2627. Acesso em: 10 oct. 2025.