Gangisetty, Dr. N., and Dr. S. Mohana. “STRUCTURAL EQUATION MODEL (SEM)-PREDICTING SHOPPERS SHOPPING EXPERIENCE IN MALLS”. The Journal of Contemporary Issues in Business and Government, vol. 28, no. 3, Sept. 2022, pp. 82-96, https://www.cibgp.com/index.php/1323-6903/article/view/2360.