Panja, Anup Kumar. “ADAPTING EFFECTIVE MARKETING MIX, POLICIES AND STRATEGIES DURING THE COVID-19 CRISIS”. The journal of contemporary issues in business and government 27, no. 2 (April 30, 2021): 6866–6872. Accessed July 15, 2025. https://www.cibgp.com/index.php/1323-6903/article/view/1550.