Rani D, Lekshmi DR, Jenifer AP, V.Santhya. Critical Analysis of Blue Ocean Principles to Maximize the Business Opportunity and Minimize the Risk for the Success of Uber E- Taxi. CIBG [Internet]. 2021 Apr. 30 [cited 2026 Jan. 12];27(2):6758-80. Available from: https://www.cibgp.com/index.php/1323-6903/article/view/1542